Focus Groups

During the concept phase of the CycleLogistics project 14 Focus Group Seminars have benn carried out in the partner countries. These workshops with around 12 -20 stakeholders each aimed to enable the consortium to determine supportive frame conditions for cargo bike use in the different countries.

The type of stakeholders invited to these focus groups varied from country to country, depending on the local and cultural circumstances and ranged from politicians, professional associations, small or large delivery companies, municipal services, cycling associations, bicycle retailers, press to commerce, etc.

The a focus groups were not only meant to raise awareness about the topic of cycle logistics among the participating stakeholders but also to find out more about the practicalities and possible barriers that might be encountered when using bicycles to transport goods. Another aim was to enable the consortium to conduct successful implementations that will allow CycleLogistics to develop from a niche market into a widely accepted alternative for motorized transport.

A definite positive outcome of the Focus groups that big express delivery companies have an interest in cycle-based delivery solutions. Especially in the Netherlands they seemed very enthusiastic to experiment with parcel delivery options that use cargo bicycles. This positive response that was apparent within the Focus Groups has now been confirmed as more and more big express delivery companies use cargo bikes.Certainly in other countries, where cargo bikes are not already a part of the cityscape most cargo bike on the roads are used for the transport of children. But the simple presence of such bicycles arouses interest and the Cyclelogistics “Living Laboratory” that provides cargo bikes for free trials among businesses and municipalities achieves the same goal of raising awareness and demonstrating possibilities


April 2014
News from The European Parliament: Europe's green future runs on two wheels
Industry and government officials promote bicycles to deliver emission reductions
Europe's green future runs on two wheels
by Meghan Boggess 02.04.2014

As Europe goes green, members of the cycle and logistics industries say bicycles may be the answer.

Logistics companies, cycle organizations and EU institutions want to find a way to expand bicycle delivery to European cities. For the European Commission, this will help reach its goal of phasing out conventionally fueled cars by 2050 and reducing CO2 emissions from transportation by 60%.

The solution requires cities to work with government and industry officials, as well as companies, to find a way to better integrate bicycles into the cities' transportation systems.

Already, many logistics and delivery companies offer bicycle delivery services. In Amsterdam, DHL has been making deliveries by bicycle for the past 14 years. DHL saves around 20,000 km per bicycle, said Arne Melse, OPS Field Support Specialist for DHL. This is because bicycles have easier access throughout cities compared to trucks. According to Melse, 50% of "light good" deliveries in cities could be made using bicycles.
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Courier deliveries can be used to deliver smaller items, such as food, mail or small electronics. Because of this, logistics companies must offer both trucks and bicycles as part of their delivery services, said Nicolas Etienne, General Manager of Ecopostale, a Belgian logistics company. That way, customers can use one delivery company for both large and small items.

Several round table participants said that in the next year, their wish was that the EU institutions would begin working cycle logistics into legislation. Others said the infrastructure just wasn't there, and that the EU might be able to accelerate the use of couriers.

"I hope that the new parliament makes some very specific questions of the commissioner, the future commissioner of transport on his or her hearing, so we get some very specific commitments" said Mark Major, Policy Officer for Sustainable Urban Mobility at DG Move. "It would be great if the European institutions in Brussels could have a proper delivery and service plan."
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